The album cover has reflect the ethos of Eminem as he is all about saying what he wants to say and therefore he has his “Eminem Show” to do this although many people want to forbid him and his music.
The target audience could see this as if Eminem brought out a very serious album as he looks very confident or as if he would be praying, maybe that this album will be a hit again. This looks like Eminem would be sitting there before or after a show. The overall graphic and visual theme of this album cover is Eminem sitting on a stage by himself with the curtains partially open and lighting on the microphone and on Eminem.